During my time at Eative, now known as Femmistry, I have seen the company change from a keto app to a women’s health and nutrition app, offering practical solutions to women going through menopause. Along the way, I have provided clear and compelling copy for everything from in-app features to overall tone of voice. Here are a few of my achievements.
Tone of Voice Rebrand
When Eative became Eative (formerly KetoBody), I created an entirely new brand voice, tone, and style to fit our new brand and audience. Eative has since evolved beyond this scope, but this was a major turning point in how we communicated with our customers.
Homepage
When Eative pivoted to the FemTech space, I worked with our Product and Marketing teams to deliver a new brand proposition, as we set out to break into a new, more specific market. Much of this can be found on the current Eative homepage.
LearnEat
LearnEat is a 12-week, in-app academy designed to take the users through a set of lessons that guide them in creating a sustainable, healthy lifestyle. Topics range from questions to ask your gynaecologist to what a “healthy diet” even means. The aim is to break down scientific and often inaccessible topics in a practical, friendly, and useful way. A few previews are included below.
